Representation in my Digipak

The way I present my 17 year old white male model on my digipak will be very important. As my model is not in Smaller Than You (the band I am advertising) and therefore not recognisable to fans it is important that he dresses and poses in a way that will represent the band correctly.

I have decided to present Smaller Than You in a rebellious, punk-inspired way. The male model on the CD cover is going to be mocking the British law by standing infront of a police line up and holding a skateboard instead of one of the normal boards. I think this will appeal to my target audience because a lot of young people use music as a form of self expression and rebellion against the conventional expectionations of yound people.

My chosen costume for the person on my digipak will be wearing a hoodie, skate jeans, a baseball cap and possibly a balaclava. This kind of outfit will be popular and recognisable to the younger british generation and is often seen as rebellious or even intimidating, as can be seen below:



or click this link: http://news.bbc.co.uk/1/hi/england/kent/4534903.stm

My CD cover challenges this article because it shows that the young people who wear these types of clothes are not necessarily wearing them to be intimidating. In reality, Smaller Than You's music does not connote violence and is instead quite upbeat, This is shown by the way the boy will be holding a skateboard, showing he hasn't actually done anything illegal, and is instead mocking this negative generalisation of a young generation as can be seen in the article above.