Costume ideas for our music video

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Girl Costume Ideas



Boy Costume Ideas



We want our music video to have post modernist influence and include intertexual references to bands that have influenced Smaller Than You within our costume. This is a sucessful aspect of many band's costumes, arguably most noticabely with Amy Winehouse, who is most commonly recognised by her thick flicked black eyeliner and a beehive, inspired by influential artists such as Tammi Terrel and The Supremes.

Our target audience is both males and females between the ages of 15 and 25. I have noticed to way it is becoming increasingly popular for young people to become interested in older, past bands (this is reflected in the way high street stores that target young people such as NewLook and Topman have started to sell 'retro-look' intertextual clothes featuring artists such as Blondie, David Bowie and The Clash.)
examples of this:





(Mens, Both Topman)



(Womens, Newlook)


Our costume needs to fit in with Ska/skateboarder generic conventions and yet still be fashionable to appeal to a mainstream audience.
The skateboarding theme has been used a lot recently in modern media productions, as can be seen in this fortnight's More! magazine in a feature photoshoot (below).
More! is a women's magazine with a target audience of 16-30 ( a very similar age group to our target audience) and this photoshoot represents the way skateboarding is seen in 2009 as rebellious or alternative yet, importantly, fashionable. The title of the fashionshoot is 'Wild at Heart' (and features different animal prints). This animalistic theme and the name of the shoot reflects the way skateboarding is seen in modern culture as 'wild': rebellious and different.













I think we will encorporate the male skateboarder's look that features on these pages, for example the Vans Tshirts, because they are contemporary and fashionable and a generic convention. The costumes the male models wear are very similar to Ross and Chris's costumes last sunday, for example the beanie hat, jeans, logo or band Tshirt and skate shoes.
However I don't think we should encorporate the costumes of the female model or the way she is being presented. She is extremely sexualised, wearing short dresses and heels, and also is presented in a very passive way, ( for example just standing posing or looking pretty as the male models are in the real action around her). This is what our media group are trying to challenge within our music video, and so this has given me some thought to what we should be avoiding.
However, the female model's makeup (pink lips and dark eyes) is involved within the Ska convention and we could bare this in mind when dressing our female cast members.