Monday, 28 September 2009

Media Representations within our music video

My analysis of M.I.A's music video showed me that a music video can be interesting, successful and popular without voyeuristic treatment of the female body (for example, the way she doesn't wear clothes that sexualise her body.)
When we first planned our video we agreed on a skateboarding theme and as we planned our cast we realised we hadn't included any females. This shows the way current media conventions don't tend to promote females in unglamourous locations or underground activities such as skateboarding. The hobby does seem to be male dominated but we want Smaller Than You to appeal to both males and females.
We agreed to challenge this issue by including attractive yet unsexualised females within our video. This meant a large focus on what our female cast wore. We decided on skinny jeans (which also fit in with Ska and skateboarding conventions) and bright or black and white tops (also to fit in with the Ska genre). (Gwen Stefani from Ska band No Doubt also often appeared looking unsexualised before she became a solo artist and began wearing more revealing clothes).

The way we have challenged modern music video conventions of sexualising women also fits in with the Ska genre as it formed from yet challenged and changed original genres such as Jazz and Blues.
We are going to keep a clear focus on this as it is important to us to get the right balance between keeping within generic conventions and not forming crude stereotypes.

Our target audience is both males and females between the ages of 15 and 25. To appeal to our target audience we needed to include successful ideologies. We attempted to do this by choosing cast members who were between these ages and including skateboarding, something that appeals to many young people and has underground, rebellious undertones. It is also becoming increasingly popular for young people to become interested in older, past bands (this is reflected in the way high street stores that target young people such as NewLook and Topman have started to sell 'retro-look' intertextual clothes featuring artists such as Blondie, David Bowie and The Clash.)

Wednesday, 23 September 2009

Our pictures fom sunday :)



Tilt shot of Chris doing a skateboard trick that could be a recurring theme throughout each skater in the video. We want as many different tricks as possible so that our music video looks professional. Chris' skate trainers, beanie hat, jeans, and white tshirt are generic Ska clothes.



This is Ross and Chris together. We asked Chris to wear a iconic british band Tshirt as we want our music video to have depth and meaning and we felt we could do this using intertextual references.



High angle mid shot of Ross and Chris's skateboards which we wrote the band name and track on and our groups names. This shot is perfect for the way we want to promote the band as they are wearing skater trousers and skater shoes and holding skateboards. The way we can't see their faces gives mystery (this reflects the mysterious track title 'who knew') and it also shows the way we don't want to sexualise any of our cast (especially the females). This also helps because Ross and Chris's faces could confuse fans of smaller than you because they are not in the band and wouldn't be recognised.



We chose Anglia Square as one of our locations because it reflects the underground, alternative nature of Ska music. However once we got there we found the best place to film lacked vibrant or interesting graffitti. We decided we wanted recurring images or graphics to promote Smaller Than You and so (with permission) we drew their name on the wall. However we did this halfway through filming and realised we couldn't include it because it wouldn't fit in with the continuity of the film.



This is another close up of Ross and Chris holding the skateboards with our graffitti behind them. We included Ross's body in this because of his intertextual Tshirt.



We have discussed using this close up as a still at the beginning or end of our music video to introduce it or for closure and to help the audience remember the band and track name so they can search and download it.

Tuesday, 22 September 2009

Our Cast


Daniel
Daniel is the lead singer of the band we are promoting, smaller than you. He appears at the end of our music video. We have chosen Daniel because he is in the band, can skateboard and promotes the look the band are going for.


Jasper
Jasper plays the bass in Smaller than you. Similarly to Daniel, Jasper conforms to a conventional skateboarder look. He can also skateboard.


Jake
Jake is the drummer in Smaller then you and has been skateboarding for years. We have chosen him as our main character for the music video. We know he looks confident and good when he is being filmed because we used him for our AS coursework last year. He has a recognisable look and this is important because the audience need to recognise him as the boy from the beginning at the end of the music video.



Martha
Despite not being able to skateboard, we chose Martha because she is typical to the female look we wanted. It was important to us to find someone who looked feminine but was not sexualised as we wanted to challenge these conventions. When we were looking for people to cast, Martha's enthusiasm and commitment to helping us stood out and we knew that she would give a good performance.



Chris



Ross

We found Chris and Ross through someone that works with rachael. They are experienced skateboarders, have filmed in other skateboard videos and have a wide knowledge of good locations to film skateboarders in. They can also do more trcks than our other cast mambers and so can make the video more exciting.

Also appearing:

Hannah



and Izzi

Hannah and Izzi are in our media group and therefore are very reliable and both know exactly what is required (in both action and costume).


*All of our cast are between the ages of 15 and 25 because this is the same age group as our target audience and this therefore creates realistic ideologies for them.
*We decided not to hold auditions because last year it took us a lot of persuading people to appear in our films and we felt people wouldn't feel keen enough on appearing in the music video to come to our auditions. We also felt it was a high priority that we had a reliable cast that would attend when we needed them. We knew our cast that are band members would be reliable because they are excited to get a proffessional quality music video.
* All of our cast members our smiling or are being humourous in their photos. This reflects the personalities that we wanted within our cast members as we plan our video to be funny and lighthearted and this should be reflected in the actors.

Characters/artists/celebrities that have influenced the image we had in mind for our cast members:



Alex, the protagonist in both the novel Paranoid Park (2006) and the film (of the same name(2007)) . Alex is a 16 year old skateboarder who struggles with being a teenager and accidently kills a security guard. The majority of the film is set in illegal skateparks.
The book is classed as 'young adult' and the film also has a target audience of young adults (15-25). This coincides with our target audience for Smaller Than You. The film chose a 16 year old actor to play the main character to appeal to this age group. This shows for our film to be successful and appeal to this age group we too should choose a young male (15 to 18 years old) to star as our main character.



Travis, a character featured in the sub-plot of hit american teen movie Clueless (1995). Travis is passionate about skateboarding and is the character that provokes the most humour within the movie (something that we want to include in our music video) and gets the new, popular girl at the end of the film, in which their is a long scene of Travis at skateboarding trials. Though Clueless is a older film than Paranoid Park, this also shows young male skateboarders appeal as characters to a teenage or young adult audience.



Bam Margera, proffessional skateboarder (and coincedently music video producer). Bam has his own show 'Viva La Bam' on MTV. Although Bam (30) is older than our target audience, he appeals to young adults and teenagers. His show is shown on MTV, which targets this age group, and is shown at the same times as programmes such as 'My Super Sweet Sixteen'. This shows that although Chris and Ross are older than the other cast members, it is their attitude that will make them appear young and appeal to 15-25 year olds.

Monday, 14 September 2009

filming schedule

Before we began filming it was my individual responsibility to get the camera and Izzi's responsibility to bring the tripod.

Friday 18th September:
Action: Shooting of Jake coming out of soundclash and Hannah snatching it, location shot, practise moving shots (predicted sunny weather)
Location: Soundclash, around norwich city center.
Individual responsibilties: Hannah take tripod, Rachael take camera

Sunday 20th September:
Action: Shooting of skateboarders Ross, Chris, and Will.
Location: Anglia Square, City Center including the Cathedral and the castle
Individual responsibilities: I took the tripod and Hannah took the camera

Monday 21st September:
Action: Shooting of skateboarders Jake, Jasper, Daniel.
Location: St. Benidicts street, The Art Centre
Individual responsibilites: Izzi took the camera and Rachael took the tripod

Monday 28th September:
Action: Filming Hannah in Jimmy's car
Location : Cecil Road to Anglia Square.
Individual responsibilities: Rachael took the camera.

Thursday, 10 September 2009

Costume ideas for our music video

Click image to see enlargement

Girl Costume Ideas



Boy Costume Ideas



We want our music video to have post modernist influence and include intertexual references to bands that have influenced Smaller Than You within our costume. This is a sucessful aspect of many band's costumes, arguably most noticabely with Amy Winehouse, who is most commonly recognised by her thick flicked black eyeliner and a beehive, inspired by influential artists such as Tammi Terrel and The Supremes.

Our target audience is both males and females between the ages of 15 and 25. I have noticed to way it is becoming increasingly popular for young people to become interested in older, past bands (this is reflected in the way high street stores that target young people such as NewLook and Topman have started to sell 'retro-look' intertextual clothes featuring artists such as Blondie, David Bowie and The Clash.)
examples of this:





(Mens, Both Topman)



(Womens, Newlook)


Our costume needs to fit in with Ska/skateboarder generic conventions and yet still be fashionable to appeal to a mainstream audience.
The skateboarding theme has been used a lot recently in modern media productions, as can be seen in this fortnight's More! magazine in a feature photoshoot (below).
More! is a women's magazine with a target audience of 16-30 ( a very similar age group to our target audience) and this photoshoot represents the way skateboarding is seen in 2009 as rebellious or alternative yet, importantly, fashionable. The title of the fashionshoot is 'Wild at Heart' (and features different animal prints). This animalistic theme and the name of the shoot reflects the way skateboarding is seen in modern culture as 'wild': rebellious and different.













I think we will encorporate the male skateboarder's look that features on these pages, for example the Vans Tshirts, because they are contemporary and fashionable and a generic convention. The costumes the male models wear are very similar to Ross and Chris's costumes last sunday, for example the beanie hat, jeans, logo or band Tshirt and skate shoes.
However I don't think we should encorporate the costumes of the female model or the way she is being presented. She is extremely sexualised, wearing short dresses and heels, and also is presented in a very passive way, ( for example just standing posing or looking pretty as the male models are in the real action around her). This is what our media group are trying to challenge within our music video, and so this has given me some thought to what we should be avoiding.
However, the female model's makeup (pink lips and dark eyes) is involved within the Ska convention and we could bare this in mind when dressing our female cast members.

Music Video StoryBoard




warm lighting/ natural day lighting
It is important that we have continuity throughout our film as it is a linear structure that is meant to look like it is filmed throughout the day. The end shot needs to be slightly darker as it is meant to look like it is the evening and so we will film it when the sun begins to set (at around 7 o'clock).


Shot One: Wide shot/ very long shot, deep focus, of Jake standing outside Soundclash with drumsticks in his hand.

Shot Two: Zoom, Close up of Jake attaching a smaller than you ticket to the drumsticks with an elastic band. Behind him is a poster for Smaller Than You (the band we are promoting) playing tonight. Suddenly we see a hand come out and snatch the drumsticks from him.

Shot Three:
1) Midshot of a boy on a skateboard skating off with Jakes drumsticks.
2)Long shot, (birds eye view if manageable) of Norwich Forum. Boy we previously saw is now at the forum. There is another poster behind him. The drumsticks are then snatched again.

Shot Four:
1) Mid length shot of boy skateboarding with the drumsticks in his hand.
2) High angle(if possible), two shot of sticks being passed/snatched by a girl outside the castle. She then skates away.

Shot Five: Mid length shot of the girl waiting at a bus stop.

Shot Six: Close up of girl sitting on the bus. The sound goes muffled as she puts her headphones in.




Shot Seven: Long shot. Sound is no longer muffled. Girl is off the bus and by a wall with lots of promotional Smaller Than You posters. Two shot, sticks are snatched again.

Shot Eight: Mid length hand held track shot of boy skating with the sticks.

Shot Nine: Close up as sticks are snatched again.

Shot Ten: Mid shot as we discover it is Jake holding the sticks once again.

Shot Eleven: Long shot as Jake goes through a door.

Shot Tweleve:Door closes behind Jake. Zoom to a close up of a poster saying 'Smaller Than You play here tonight'.

Wednesday, 9 September 2009

music video influences/ideas for costumes

My research into these SKA inspired artists could help me incorporate their style into my costume ideas or use them for intextual references throughout the music video.


Gwen stefani & her harajuku girls



Desmond Dekker



Bob Marley and the Wailers



Reel Big Fish



Prince Buster

definition of SKA

(this is research copied from http://ska.suite101.com/article.cfm/the_history_of_ska and is not my own writing)

Developed in the late 1950's, ska music originally evolved from the style of Jamaican music that included calypso beats as well as jazz and blues riffs. The genre became known for its scratchy beats, fast tempo and the piano, guitar (and in later stages, horns) as the prevailing instruments.

Ska music became known as the precursor to reggae, and became widely popular in the 1960's. During this time, Jamaica's "Rude Boys" helped spur the popularity of ska music because it was this genre that the subculture preferred to listen to.

Oddly enough however, many of the ska artists during this time actually rejected the rude boys and their violent tendencies, despite the fact that this subculture was said to have come about because of ska.

Pioneers of Ska Music
There are many theories pertaining to the originator of ska music, but it's mostly unclear who was truly responsible for bringing ska music into the limelight. For example, one theory believes ska music became a kind of response to American music. Yet another theory claims that Prince Buster (a.k.a. Cecil Campbell) created ska music.

Whatever the case maybe, the first true ska recordings began in the early 1960's. At the 1964 New York's World Fair, ska music first began to take shape as a popular form of music for many people. Byron Lee and the Dragonaires were the main stage event and performed with other early ska musicians like Prince Buster and Peter Tosh.




Eventually, ska began to change its sound as American music did the same thing. You could hear richer vocals and more of a rocksteady sound during the late 1960's - even the tempo was slower. You could hear the way ska changed by listening to the artists of the time; bands like the Melodians, the Paragons, and Desmond Dekker resembled a rich tapestry of what ska music was slowly evolving into.

The Revival of Ska
As ska music grew to be a popular genre of music, revival bands in the United States started to form. One such band, The Toasters, could effectively be argued as the frontrunner of the ska revival. The Mighty Mighty Bosstones and Operation Ivy paid homage to ska music by incorporating a distinctly ska sound into their punk music, thereby creating the ska punk genre.

Finally, during the late 1990's, mainstream ska bands began to see a dip in popularity. Despite this fact, there are still several ska-infused bands today who enjoy a good bit of fame, including Less Than Jake, Reel Big Fish, and The Slackers.

While several bands have moved away from their ska sound to emulate various forms of punk or rock, still many other bands remain true to the early sounds of ska music.



Read more: http://ska.suite101.com/article.cfm/the_history_of_ska#ixzz0QcQnmTOv

Music video ideas

CAST

* Jake (the drummer of the band)
* around 5 male teenagers who can skateboard (tbc)
* one female teenager who can skateboard

IDEAS

We have decided to film are music video in a linear structure. The video begins with Jake (the drummer of the band) coming out of sound clash with drum sticks with a smaller than you ticket wrapped round them in his hand. A skateboarder then snatches the sticks from him and the camera follows him. There is then a relay effect of different skateboarders snatching the drum sticks. Each skateboarder will be filmed in a famous significant place in norwich, with posters saying 'SMALLER THAN YOU PLAYING TONIGHT' behind them. Then one of the skateboarders gets on a bus (we are still deciding if this should be a sightseeing bus) and puts his headphones in. At this point, the song becomes muffled. he then takes out the headphones as he gets off the bus and the music becomes clear. Jake then snatches them back and goes into the art center, entering a door. when the door shuts, we see a sign that says 'Smaller than you playing here tonight'.


How this fits with the conventions of the SKA genre
Smaller Than You's sound is very fast paced. This will fit in well with the fast pace of skateboarding. Skateboarding itself is oftion associated with SKA and fans of SKA. The history of SKA includes SKA artists rejecting Jamaica's 'Rude Boys' violent tendecies. This is reflected in our music video becuase although at first it seems as though the sticks are being stolen, it is actually an act of contribution and spreading the word about their music (and their gig that night). The fact the the video will end with jake getting his sticks back conforms with SKA history yet challenges the conventions of Rap, Metal and Alternative videos that could be seen as promoting illegal and violent acts.
The passing of the drumsticks from person to person represents the history of ska music and the way it has passed from culture to culture, country to country through different generations. The drumsticks represent the ska genre and it's significant recognisable beat.


PROPS

*drumsticks and elastic band
*smaller than you ticket
*skateboard
*smaller than you posters
*MP3
*5 bus tickets

location ideas for music video.

We want to emphasise the fact that our band are british as a way of appealing to audiences. Norwich is not very well known in the british music industry but the use of regional accents and using home locations has done well for bands such as The Kooks (from Brighton), The Arctic Monkeys (from Sheffield) and Oasis (from Manchester).
Despite this we don't want our music video looking like a tourism home video or too mainstream. We want our video to reflect the urban/underground roots of the Ska genre and therefore will also shoot in places that appeal to alternative music fans, such as around Anglia Square's graffitti and The Forum carpark.

Significant places in norwich or cultural signifiers we could use are:

The Norwich Cathedral




The Castle Museum



The Forum



The Norwich Market



We also want places in norwich that represent the music scene, such as:

Sound Clash



Norwich Arts Center



Places that reflect the urban/alternative Ska genre:

The Forum carpark

Anglia Square



This planning map from google shows the way our locations are in walking distance from each other and our all around Norwich city center. This is useful for us as it means we don't have to arrange transport to and from our locations.



Other Location Details:

The graffitti in Anglia Square has recently been painted over so we plan to ask permission to draw our own graffitti with a pen that will wash off with water.

We need to be very careful when filming our cast skateboarding down The Forum carpark and plan to do this early in the morning when it is not busy as it could otherwise be very dangerous. One member of our group will also look out for cars that are turning in.

We will also need to ask Norwich Art Center for permission to film Jake walking in and out as this may take a few takes and could disturb the people inside.